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CPA (Cost Per Acquisition)
Cost per acquisition, a metric that measures the aggregate cost to acquire one paying customer on a campaign or channel level.
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CPC (Cost Per Click)
Cost per click, a metric that denotes the price an advertiser pays for each click on their ad.
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CPM (Cost Per Mille)
Cost per thousand impressions, a metric that denotes the price of 1,000 advertisement impressions on one webpage.
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CTR (Click-Through Rate)
The ratio of users who click on an ad to the number of total users who view the ad (clicks divided by impressions).
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Targeting Options
Various criteria used to deliver ads to the most relevant audiences, such as demographic targeting, geographic targeting, behavioral targeting, and contextual targeting.
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Brand Safety
Practices and tools used to ensure that ads do not appear in contexts that can harm the advertiser's brand, such as on inappropriate or low-quality websites.
